Gale E-Commerce Sourcebook

This resource for entrepreneurs, researchers, high school or college business students, and others with no knowledge or training in business or information technology presents topics and terms, organizations, and companies relevant to the world of e-commerce. It contains 96 instructional essays (in alphabetical order) to help facilitate the start-up, development, and growth of e-commerce businesses, such as how to write marketing plans, secure financing, and evaluate candidates for designing a website, and accounting practices, data warehousing, business models, legal considerations, and online content management and provision. Following this section is a directory of about 4,000 associations, consultants, and other organizations, including computer software, trade shows and conventions, licensing and regulation, and management consultants, with contact information, brief description of their purpose and services, and descriptive data such as number of employees, date founded, publications, and awards. It ends with a directory of 250 leading e-commerce companies ranked by revenue and number of employees, with financial and descriptive data. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)