Start Something That Matters

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good

“A creative and open-hearted business model for our times.”—The Wall Street Journal

Why this book is for you:

‧ You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
‧ You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
‧ You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
‧ You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
‧ You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

With every book you purchase, a new book will be provided to a child in need. One for One.?

In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world.

When Blake isn’t working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport.