商品簡介
White (U. of Arkansas), Case, and Pratt (both Oklahoma State U.) help engineering students learn how to evaluate their work on an economic basis and be able to convey that evaluation to managers, executives, and customers who have the financial power to decide whether or not the project goes ahead. Whatever the environmental, aesthetic, or even moral qualities a project or product might possess, they say, only its economic qualities matter in business. The topics include the time value of money, establishing the planning horizon and the minimum attractive rate of return, depreciation methods, inflation effects, economic analysis in the public and regulated sectors, and obtaining and estimating cash flows. Answers are provided for even-numbered problems. First published in 1978, the textbook here is revised from the 2010 edition. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)
