商品簡介
This textbook introduces basic business terms and theories for management of news-only newspaper, magazine, television, radio, and online companies, using real-life examples, interviews, case studies, and web exercises. It is intended for students seeking careers in media management and for professionals being promoted to their first management position. The book begins with an overview of today's media industry, then describes issues of the media workforce, such as unionism, and reviews theories of management and human motivation. Later chapters cover topics such as decision making, ethics, operations and structure of news media companies, budgeting and financial management, sales and marketing, consolidation and convergence, and entrepreneurship. A final chapter on technology looks at issues such mobile journalism. A companion website provides updates on current technology and issues; there is also a companion blog with commentary based on the book. Herrick is affiliated with the University of New Mexico. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
