商品簡介
Byers (sport management, Coventry Business School, UK) et al. provide a reference guide to key concepts in sport management, to help undergraduate and graduate students, academics, and practitioners in the field identify appropriate research topics and understand how past research is important in the development of current research. Concepts are drawn from organization theory and disciplines like media/broadcasting, sport law, and funding. Topics discussed include change, commercialization, conflict, corporate social responsibility, critical theory and critical management studies, decision making, demand, employability, ethics, globalization, leadership, mega events, organizational culture, performance management, power, sponsorship, sport development, marketing, participation, sport tourism, strategy, and technology. For each, they present a definition, the research, criticisms of the work, and where future research might focus (without a full literature review). Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
