商品簡介
Editor Woodside (business, Boston College) provides an introduction surveying the papers, which are aimed at executives and planners concerned with a business understanding of tourism. Among the topics: emic storytelling, blog analyses of international visitors' experiences, cross-cultural heterogeneity in tourist decision making, fashion branding in Asia, emic interpretations of global gaming destinations, methods for modeling tourism inter-organizational systems, and narrative analysis for decoding marketer-customer interactions in hospitality contexts. Contributors hail from several countries in Europe and Korea, Turkey, Australia, Jamaica, and the US. There is no index. The volume is distributed in North America by Turpin Distribution. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
