商品簡介
Nineteen North American academics, researchers, and practitioners contribute 13 chapters to a textbook describing the communication principles and processes employed in creating effective health communication messages. The text focuses on two types of message design, theory-based and audience-centered. Theory-centered chapters explore the translation of abstract psychosocial theories of behavior into concrete messages; audience-centered chapters examine ways that a clear understanding of diverse audiences should inform the process of message design. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
