商品簡介
This 2012 revised edition, enlarged by nearly 100 pages, includes many new articles, updates to others, an expanded glossary and index, additional appendix material, and more study questions for each article. This collection of writings is not intended to be eclectic, but, rather, introductory, intellectual, and practical "bait" to students, practitioners, and observers of today's corporate market milieu. This book should stimulate the novice's understanding of terms through relevance and applied acumen to the more advanced observer/practitioner, through analytical involvement and value-added applications.
