滿額折
定價
：NT$ 1200 元無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點 ：36 點
商品簡介
目次
商品簡介
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
目次
Part 1: Introduction to E-Commerce
Ch1: The Revolution is Just Beginning
Ch2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Ch3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Ch4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Ch5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Ch6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Ch7: E-Commerce Marketing Communications
Ch8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Ch9: Online Retail and Services
Ch10: Online Content and Media
Ch11: Social Networks, Auctions, and Portals
Ch12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Ch1: The Revolution is Just Beginning
Ch2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Ch3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Ch4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Ch5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Ch6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Ch7: E-Commerce Marketing Communications
Ch8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Ch9: Online Retail and Services
Ch10: Online Content and Media
Ch11: Social Networks, Auctions, and Portals
Ch12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
購物須知
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。