TOP
紅利積點抵現金,消費購書更貼心
History of Springer Publishing Company
90折

History of Springer Publishing Company

商品資訊

定價
:NT$ 5500 元
優惠價
904950
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介

商品簡介

This is a unique and intimate insider's account of the founding and growth of a small New York science and medical publishing company over the first 57 years. Bernhard Springer, the Berlin-born great-grandson of the founder of Springer-Verlag, started his own publishing company in 1950. For the next 20 years, he slowly but surely grew his company from the ground up, demonstrating a preternatural ability to foresee areas where quality publishing was needed and answering that need. Beginning modestly with books like the Livestock Health Encyclopedia, he published his first nursing title, Handbook of Cardiology for Nurses in 1952. The company would soon branch into other fields, but nursing remained (as it remains today) Springer Publishing's signature subject, the quality and depth of which list having cemented Springer's reputation as one of the major publishers in the field.

In the 1960s, Springer again recognized a nascent field in need of quality research-gerontology--and became one of the first publishers to commission books extensively on the topic, again establishing an international reputation as a industry leader in that field. The company continued to build its programs in other areas, including psychology, where its publication of the controversial psychologist Silvan Tomkins's The Picture Arrangement Test established a reputation for risk-taking.

Bernhard Springer's untimely death in 1970 left the company in the hands of his wife Ursula, a teacher by trade, who went on to run the company for 34 years. Dr. Springer oversaw in that long turbulent period many changes in the publishing industry but continued to build on her husband's innovations while establishing an identity of her own as a book and journals publisher to reckon with.

This book is Dr. Springer's story of the Springer Publishing Company, from its inception to its sale to Mannheim Holdings, LLC, in 2004, and beyond. Dr. Springer tells a fascinating first-hand tale of the joys and travails of starting and maintaining a small publishing business, the delicate art of courting and signing good authors (and books), and other tricks of the trade. She is particularly vivid in conveying the spirit, special character, and accomplishments of the company, which has had its share of successes and disappointments, as well as colorful personalities, among both its authors and its employees. Today, Springer Publishing Company remains a thriving concern and this book is not only enlightening reading to anyone interested in publishing, business history, or Springer Publishing, but also serves as a fitting tribute to two people of unusual vision and intrepidity.

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 4950
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

暢銷榜

客服中心

收藏

會員專區