商品簡介
With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
作者簡介
John Fraim is President of The GreatHouse Company, a marketing consulting firm and book publisher. He is a leading authority on symbolism and the creator of www.symbolism.org, one of the internetA￠a??a?￠s most popular sites for symbolism. His writing has appeared in a number of publications and online journals including Business2.0, The Industry Standard, Ad Busters, The Journal of Marketing, First Monday, Spark OnLine, Media & Culture Journal, The Journal of Psychohistory, Anthropology News and Psychological Perspectives. His book Spirit Catcher won the 1997 Small Press Award for Best Biography. He has a BA in History form UCLA and a JD from Loyola Law School.
