商品簡介
Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning. The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research. This book aims at becoming the leading compendium on technology roadmapping.
作者簡介
Martin G. Moehrle is director of the institute for project management and innovation (IPMI) at the University of Bremen, Germany, since 2001. From 1996 to 2001 he was leading the chair for planning and innovation management at the Technical University of Cottbus, Germany. The major research interests of IPMI are technology forecasting, evaluation of innovations, patent strategies, and TRIZ. Prof. Moehrle has published several books and articles in the field of innovation and technology management. Ralf Isenmann joined the Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe (Germany), in 2008. His research areas are in the interface between the management of innovation and technologies on the one hand and sustainable management, industrial ecology and corporate social responsibility (CSR) on the other. Special foci are corporate foresight projects and applications of technology roadmapping at corporate, national and international level for various industrial and governmental clients. He is an Associate Professor at the Faculty of Economics and Business Studies, University of Bremen. Since 2010 he is temporarily leading the Department for Sustainable Management at the Faculty of Business Studies, Management and Economics, University of Kassel. Robert Phaal is a Principal Research Associate in the Engineering Department of the University of Cambridge, based in the Centre for Technology Management, Institute for Manufacturing. He conducts research in the area of strategic technology management, with particular interests in technology roadmapping and evaluation, emergence of technology-based industry and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics, with industrial experience in technical consulting, contract research and software development.
