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Media Management and Economics Research in a Transmedia Environment
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Media Management and Economics Research in a Transmedia Environment

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作者簡介

商品簡介

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

作者簡介

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

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定價:100 9600
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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