Fundraising With Businesses: 40 New (And Improved!) Strategies For Nonprofits

There's a reason why nonprofits aren't getting big checks from companies anymore. Companies are abandoning or slashing corporate giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting fifty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships toward a new era of doing good and well.

• Presents fundraising strategies for raising money from businesses—from in-store register promotions and online workplace giving solutions to digital campaigns involving popular social networking sites
• Written by renowned leaders in areas of philanthropy, cause marketing, business, and new media
• Features case examples of successful nonprofit/corporate partnerships, including The Jimmy Fund, Shelter Scotland, Komen for the Cure, Ellie Fund, Life is Good Foundation, 4-H, MDA, and Share Our Strength

The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn your existing business relationships into successful—and lucrative—partnerships.

JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of Cause Marketing For Dummies.