X: The Experience When Business Meets Design

If you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people you're hoping to reach are now far too elusive, thanks to empowering and always-on social technologies. At the center of everything is the need for people to share experiences, including your products and services. X outlines the importance of user experience for executives to appreciate and also experience themselves. Through rich visualization and a balance of pragmatic and inspirational text, X artfully motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind.

It is designed to galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance engagement and relationships for a new generation of consumerism.

• Walks you through a "day in the life" of your connected consumer to see how shared experiences play a role in decision making
• Introduces the roles necessary to shape and steer meaningful and shareable experiences
• Shares new models to design experiences that rival those created by the best in the business
• Shows how to measure the impact of experiences and how experiences influence decisions and affect the bottom line

Discover how user experiences provide opportunities to organizations of all shapes and sizes and learn how to create remarkable and shareable experiences.

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology's causal effect to help people see people differently and understand what to do about it. Brian has authored several bestselling books includingWhat's the Future of Business (WTF), Engage!, and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes toForbes, MarketWatch and AdAge.