Communicating The New: Methods To Shape And Accelerate Innovation

Communicating The New" describes and demonstrates methods for communication in the design thinking/innovation process throughout all stages of the process, not just the end. It introduces core concepts and methods that help manage complexity, accelerate synthesis, bring clarity and diffuse important knowledge to the people who need to act on it. It offers everyone who is involved in design thinking - from the account planner in advertising to the program manager of an architecture firm to the information architect in a web design firm - a practical toolkit for how to use communication at every step of the innovation process to tame and frame the inherent complexity of creating "the new.

KIM ERWIN is an Assistant Professor at the IIT Institute of Design. She comes to academia after fifteen years in the design planning field. In her professional practice, Kim specializes in the information-intensive areas of the planning process, focusing on the communication of user research and strategy for innovation, and has done so for such companies as Motorola, Texas Instruments, Alamo Rent A Car, and other innovation-curious firms.