Emerging Moral Vocabularies ― The Creation And Establishment of New Forms of Moral And Ethical Meanings
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Using the animal rights and tobacco control movements as case studies, Lowe (sociology, State U. of New York, Oneonta) traces how moral vocabularies--new moral and ethical claims--evolve, become accepted, and become fragmented. Rather than placing blame for this inevitability on what is considered the Western move toward self-centeredness, Lowe asks that scholars consider how emerging moral vocabularies create new moral boundaries. He describes the historical background of moral vocabularies and the theories and situations behind them, their application in movements, and their ability to determine or undermine legitimacy and status politics. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)
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Brian M. Lowe is Assistant Professor of Sociology at SUNY College at Oneonta.
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