Hit Brands ― How Music Builds Value for the World's Smartest Brands

Every brand should have a soundtrack. Three leading industry experts show how to create a successful music strategy for brands.

Sonic branding is an intrinsic part of the strategy of the worlds leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

Hit Brands is a practical guide from three pioneers of music branding that will demonstrate how to use music to promote a brand with coherence and consistency, whilst remaining relevant to the target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi, Viacom, Syco, Orange, and Mastercard.

Daniel M. Jackson started the UK's first music branding agency called Sonicbrand in 1999. In 2003 he wrote, Sonic Branding, the world's first book on music and brands. This book had a strong influence upon marketing, branding and advertising in relation to music and inspired a generation of entrepreneurs to open agencies offering sonic branding. He sold Sonicbrand to the Cutting Edge Group in 2006 and since 2009 has been building his second agency, CORD worldwide, with offices in New York and Los Angeles as well as London. CORD Worldwide provides music planning and buying services to the global network of McCann Ericson (IPG) and to businesses as diverse as Nestle, Barclaycard, Mastercard, UEFA and HYX (China). The author is a leading authority and practitioner in music branding worldwide.

Richard Jankovich has been a pioneer in music or sonic branding. Fortune 500 and major media companies have asked him to help tell their brand's stories through music and he has spoken at the Future of Music Conference, MIDEM Global Music Conference, NYU Music Business Program, USC Marshall School of Business and others. He started his career at EURO-RSCG (NYC) where he was involved in music initiatives for Intel, NASDAQ and Volvo. He led DeWolfe Music's (NYC) music branding business. At sonic branding agency, Rumblefish he was instrumental in guiding music campaigns for Adidas, Mad Men (AMC), Kaiser Permanente and others. Since 2008 he has worked for clients such as ABC Network, Pinkberry, The Standard Hotel Group, Intermix and as a founding member of The Playlist Generation. He has produced background music for many TV shows and commercial soundtracks.

Eric Sheinkop spent years advising Fortune 100 companies on sourcing music and artists for their advertising campaigns and he saw an opportunity to revolutionize the way brands use music. In 2008, he created Music Dealers, a global music tech company that bridges the gap between bands and brands. Music Dealers boasts the world's largest music licensing database comprised of nearly 20,000 of the best indie musicians and is now in partnership with The Coca-Cola Company. Sheinkop received a nod on Billboard Magazine's "30 Under 30" rising young executives who are driving the music industry forward, was named "Music Man of the 21st Century' and included in 'Crain's Tech 50' list among Chicago's other leading tech power players by Crain's Business in 2012. Sheinkop recently developed Social EmpowermentTM - an industry-leading marketing model that advises brands on how to leverage music effectively.