商品簡介
The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.
This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas, particularly with respect to risk management. This innovative textbook features:
- A clear introduction to the features of economics and the economy that impact upon business decision-making
- Illuminating case studies that relate business examples to economic concepts
- Summaries, activities, key terms, review questions and further reading to help reinforce your understanding
- Additional online support materials
Clear, concise and written by an expert currently lecturing in the field, Business Economics examines economic theory and the practical application of economics in a way that is relevant and understandable to undergraduate students studying modules in this area.
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