This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.
Anthony Sgroi is a broadly experienced innovative thinker with a rare combination and proven track record in the disciplines related to customer fulfillment. Mr. Sgroi is highly experienced in the fields of engineering, manufacturing, and legal with a strong understanding of marketing and business strategy. He has considerable experience in defining value-added customer offerings utilizing the principles of Lean product development.
Mr. Sgroi has worked for many well known companies in the areas of product development and has developed a multitude of products that are currently on the market today. Mr. Sgroi began his career in the areas of product design and procurement. After successfully launching several products, he decided to broaden his skill set by studying business where he acquired a strong interest in marketing and strategy to better contribute across the various disciplines of business. Understanding the level of importance and to further differentiate himself, Mr. Sgroi successfully passed the patent bar where he is admitted to practice before the United States Patent and Trademark Office regarding patent matters. Mr. Sgroi is the inventor of over 40 patents with 30 plus pending in the areas of compressed butane lighters, hydrogen generating devices for fuel cells, and various inventions related to cleaning tools.
Mr. Sgroi has practical hands on experience coupled with multiple degrees. His accomplished degrees are in Physics, Mechanical Engineering where he graduated Magna Cum Laude. He also has a Masters in Business Administration.
He resides in Wallingford CT with his wife of 21 years and their two children.
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