商品簡介
Nine research papers explore developing the theory and practice of analyzing discourse and sites that make use of multiple semiotic resources. Researchers mostly from the National University of Singapore present new social semiotic frameworks for analyzing a range of discourse genres in print media, dynamic and static electronic media, and three-dimensional objects in space. Their theoretical foundation is Michael Halliday's systemic-functional theory of language, which they extend to other semiotic resources. The research reported represents the early stages of a shift of focus in linguistic inquiry away from theorizing language as an isolated phenomenon. Annotation c2004 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Dr Kay O'Halloran is Associate Professorin the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive &Digital Media Institute (IMI) at theNational University of Singapore, Singapore.
