Shaking the Skies ― The Untold Story of Change in Aviation Since 9/11-and the Biggest Turnaround of an International Organisation in History

This book is about change, about its challenges, and the talent necessary to drive it through. Specifically, it is about transforming the world’s most important and event-shaping industry—aviation. Giovanni Bisignani became director general of IATA (International Air Transport Association) in June 2002, just after 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world’s airlines, responsible for its financial ($300 billion/year) clearing system, ticketing, government lobbying, passenger safety policies, landing rights, and the future of commercial flying. During his ten years as director general, Bisignani implemented and oversaw enormous and controversial changes in aviation. This book is the inside story of the struggle for survival in one of the world’s most dynamic industries.

Giovanni Bisignani was the director general of IATA from 2002 to 2011. He is the former CEO of Alitalia. He continues to be an important advisor and influence in the aviation industry today.