商品簡介
From promoting seat belt use to informing on the dangers of cigarette smoking, the use of communication to affect health-related behaviors and values has been a significant part of health improvement programs. Valente (preventive medicine, U. of Southern California School of Medicine) examines the use of evaluation strategies designed to measure the effectiveness of such health promotion programs. Beginning with an examination of behavior theory and the nature of interventions, he moves to discussions of advanced steps such as statistical techniques in meta-analysis and power calculations. Focusing on the logistical and computational steps needed for the conduct of evaluations, he presents a step-by-step approach to each technique. Annotation c. Book News, Inc., Portland, OR (booknews.com)
