How to Be Profitable and Moral ─ A Rational Egoist Approach to Business
商品資訊
ISBN13：9780761861607
出版社：Rowman & Littlefield Pub Inc
作者：Jaana Woiceshyn
出版日：2013/08/15
裝訂／頁數：平裝／152頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
定價
：NT$ 2819 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：84 點
商品簡介
作者簡介
商品簡介
According to conventional morality, either a business manager maximizes profits and compromises on morality, or sacrifices profits in order to remain moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to managers who want to be both profitable and moral.
作者簡介
Jaana Woiceshyn holds a Ph.D. in applied economics from the Wharton School at the University of Pennsylvania. She has taught business ethics for over twenty years to undergraduate, MBA, and Executive MBA students and to various corporate audiences at the Haskayne School of Business, University of Calgary, and elsewhere. This is her first book. For more information, please see her website: http://www.profitableandmoral.com.
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