Decide One Thing ― The One Thing Every Executive Team Must Decide

One Big Idea

Organizations have to be good at lots of things, but the way to win is to become differentiatingly great at One Thing. The one thing every executive team must decide is, “What is your One Thing?”



Four Typical Responses

Based on our experience, we know that the Decide One Thing concept will get four different responses.

Some organizations will categorically reject the idea that they need to become great at One Thing.

Some will think it is cool, but get distracted by the next cool idea or fad that comes along.

Some will embrace the concept for a time, but give up because implementing it is too hard.

A few executive teams will fully commit to the Decide One Thing. Align Everything. Win! model. These organizations will generate incredible results – 30, 60 or 100 times their investment.


So, which of the four responses will you have?

Dave Ramos is the founder and CEO of SHIFTPOINTS, Inc.

Prior to founding SHIFTPOINTS, Dave built differentiation-driven organizations in a broad range of settings, including large global corporations, venture-backed start-ups, and innovative nonprofits.

He held executive positions with global leaders like Nortel Networks, where he was the Vice President of Global Marketing. At Nortel, Dave won the company’s highest award, The Chairman’s Award, for innovations in marketing. At IBM, Dave won the company’s highest award, The Golden Circle, for innovations in sales.

Dave has an MBA from the Harvard Business School, and a BS in accounting from Drexel University. He serves on the Board of Directors for Fellowship of Christian Athletes Golf Ministry and Workforce Ministries.

Dave is good at a lot of things, but is working to become differentiatingly great at his One Thing.