商品簡介
Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, ready to implement guidance on planning and organizing the IC function and IC teams; understanding audiences; deciding and developing messages; channels, outcomes and approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions.
The advice in the book is accompanied by downloadable templates for communications in a variety of special situations -- from crises to mergers to business strategies and rebranding. Covering all the core concepts and models, skills and processes, Internal Communications offers a refreshingly practical introduction for students and practitioners alike.
作者簡介
Liam FitzPatrick is CEO of Agenda Campaigns and is one of the co-authors of the definitive competency model for internal communicators. He was previously Head of Practice in Internal Communications for Bell Pottinger and has worked both in-house and for major consulting companies, delivering communications programs for clients in different sectors. In recent years his consulting work has concentrated on developing teams of communicators and helping to define professional competencies.
Pamela Mounter is a senior corporate communications consultant with more than 30 years' front line experience, including work in the oil industry, agribusiness, life sciences and not-for-profit sectors. She teaches International PR Practice at Cardiff University and is visiting guest lecturer at Birmingham City University.
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