How to Sample in Surveys
商品資訊
系列名：The Survey Kit 7
ISBN13：9780761925774
出版社：SAGE Publications UK
作者：Arlene G. Fink
出版日：2002/10/22
裝訂／頁數：平裝／80頁
規格：21.6cm*14.6cm*0.6cm (高/寬/厚)
商品簡介
How much is enough in your sample? What is the difference between a research question and a survey question? By exploring the answers to these questions, this book shows readers how to specify inclusion and exclusion criteria in a sample, select the appropriate probability and non-probability sampling methods, understand the sources of error in sampling, and calculate the response rate. New to this edition is coverage of sample size and power so that the reader can better understand the logic in determining the sample size to detect a difference if one exists. Filled with checklists and guidelines, this book will enable readers to select and use the most appropriate sampling methods for their survey.
"Fink provides detailed descriptions of inclusion/exclusion criteria, the logic in estimating standard errors and sample size determination, and the sources of sampling errors."
--Gerald Albaum, book review in Journal of Marketing Research
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