Forget Strategy. Get Results. Radical Management Attitudes That Will Deliver Outstanding Success

"Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneurWritten from the point of view of someone achieving business success in today's turbulent economy The Non-Strategy Book offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaining, it delivers TelecityGroup founder and CEO, Mike Tobin's unconventional approach to management and shares the lessons he's learned on his path to building one of the world's largest data center provider companies. Radical, creative, often extreme, the techniques it describes are the same ones Mike uses every day at TelecityGroup, and with which he has achieved nothing short of awe-inspiring results. Inspiration and practical tips for managers or business leaders who are stuck in a rut and in search of new ways to motivate their teams, make bolder decisions and handle change with more agility Makes managers at all levels rethink and reassess the way they plan, manage, and deliver vision in their organizations Identifies eleven fundamental rules that any manager or leader can adopt at any level in any organization Identifies the core characteristics that underpin Mike Tobin's controversial management philosophy and illustrates how they have been applied with fascinating, often hilarious stories and vignettes "--

Michael Tobin, OBE is leading the field in a fresh way of thinking about how to manage in business. As Chief Executive, Michael Tobin OBE led TelecityGroup plc, a leading FTSE250 Technology company from 2002 to 2014.? Michael has over 28 years' experience in senior roles across the telecommunications and technology sector. He joined Redbus in 2002 delisting it from the main market to AIM, and then took it private. After engineering the merger with TeleCity, and the acquisition of Globix he successfully re-listed TelecityGroup in October 2007. Subsequently he acquired businesses in Manchester, Helsinki, Dublin, Sofia, Istanbul and Warsaw transforming the company from a ￡6m market cap in 2002 to being a top performer in the FTSE250 worth over ￡1.6Bn, being recognised as Britain’s Most admired Tech Company in 2012.
Michael is a regular speaker at events such as: TEDex and the World Economic Forum. He?is active in Government and charity work and sits on the board of The Prince’s Trust. He has won numerous awards including London Chamber of Commerce Business Person of the Year, twice, and Ernst and Young’s Entrepreneur of The Year.