商品簡介
This concise volume is intended as a beginner's guide to public relations. Henslowe (Institute of Public Relations) describes the process of creating a PR campaign, with chapters on the role of PR, sources, ethical and legal concerns, suppliers, publishers, printers, photographers, designers, video, exhibitions, promotions, visits, sponsorship, business writing, crisis management, the media, planning, and evaluation. Appendices contain codes of conduct, a brief legal guide, sample documents, checklists, and guidelines. Distributed by Stylus Publishing. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
