Aligned! ─ A Story for Improving Sales & Marketing Effectiveness

Aligned tells the story of how a company overcomes one of the central obstacles to success”overcoming the problems of aligning sales and marketing efforts. Through an engaging narrative, it walks through the steps a company takes when developing and executing its sales and marketing plans and programs successfully. Rather than simply positing another theory, it traces the steps to success by showing them in action.

Maurice Parisien is principal with Digital Intersection, an integrated online and offline database marketing services agency based in St. Louis. His more than thirty-year career includes work in marketing, sales, and communications with both small and large organizations in both the for-profit and not-for-profit areas. He specializes in providing strategic direction for his clients.