The Bloomberg Way ─ A Guide for Reporters and Editors

The Bloomberg News Style Guide is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both professional writers and editors as well as students of journalism. From the basic tenets of solid reporting (the five F's: Factual, First, Fastest, Final, Future) to the essentials of writing a good lead to the proper use of voice and invention of headlines, this guide will help good reporters become great writers and strong editors become better ones. It will teach current and future journalism students how to keep opinion and speculation out of their writing, how to organize their storylines when preparing for breaking news on anything from an earnings release to a market crash. It reprises the importance of accuracy, honesty, sourcing and careful editing. The facts speak for themselves: The Bloomberg News Style Guide is the #1 writer's resource at one of the largest news organizations in the world.

MATTHEW WINKLER is the Editor-in-Chief of Bloomberg News. Prior to founding the news organization at Bloomberg LP, he was a reporter for the Wall Street Journal.

JENNIFER SONDAG is the Standards Editor, Americas for Bloomberg News. She joined Bloomberg in 2000.