Do Purpose ─ Why Brands With a Purpose Do Better and Matter More
商品資訊
系列名：Do Books
ISBN13：9781907974137
出版社：Ingram Pub Services
作者：David Hieatt
出版日：2014/05/01
裝訂／頁數：平裝／128頁
規格：17.7cm*12.2cm (高/寬)
商品簡介
These companies have a reason to exist. They know why they get out of bed in the morning. They have something that most brands don’t have: A Purpose. And, it is an incredibly powerful thing.
Purpose gives you strength to fight the impossible. It builds your culture. It wins you your fans. It is your back-bone. It is your stubbornness. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another.
In Do Purpose, maverick entrepreneur and marketer David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand – and shows how you can apply them to your own. You’ll learn :
· That ‘why’ matters
· The importance of being first
· Why you only need 1,000 true fans
· How to find your voice and share your story
· How to build a great team and company culture
· Why trusting your customers breeds magic
Define your purpose. Do one thing well.
作者簡介
David Hieatt is an entrepreneur, marketeer and brand builder. Leaving school at 16 to open a market stall selling sneakers taught David the importance of sales (and a good pair of shoes) – on a good day he had money to buy to enough petrol to get home. On a bad day with no sales, he walked.
At 21, he joined Saatchi and Saatchi. There David learnt to take risks from Paul Arden, one of the true mavericks of advertising. He was taught to trust his instinct. And to fight to make his ideas happen. In 2001, he moved back to Wales and created Howies, a clothing company that was heralded as the Patagonia of the UK for action sports. After selling it to Timberland, he co-founded the Do Lectures, a globally acclaimed ideas festival (held annually in California and Wales) and online platform, with an audience of millions.
More recently David has created Hiut Denim, a jeans company that is helping to bring the jeans industry back to Cardigan in Wales. A town that used to have Britain’s largest jeans factory.
David has a cult internet following, and has spoken at Apple, Google, and many other top companies and events.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。