The Pr Masterclass - How To Develop A Public Relations Strategy That Works
商品資訊
ISBN13：9781118756232
出版社：John Wiley & Sons Inc
作者：Singleton
出版日：2013/12/20
裝訂／頁數：精裝／208頁
規格：22.9cm*15.9cm*2.5cm (高/寬/厚)
商品簡介
作者簡介
Alex Singleton is one of the world’s leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg’s, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.
Alex was previously a journalist at The Daily Telegraph in London and has also written for The Guardian, The Daily Express and Mail Online. He has been interviewed on countless news programmes on broadcasters such as the BBC, CNN, CNBC and Bloomberg, and has appeared on Channel Four’s comedy show 10 O’Clock Live.
He ran PR campaigns as Research Director of the Adam Smith Institute and President of the Globalisation Institute, and has given testimony in the House of Commons and the House of Lords select committees.
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