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The legendary artist Pablo Picasso took baths when he was in need of new ideas for his work. Other people take walks in the park or visit an art gallery or watch YouTube in an attempt to spark their creativity and imagination. This book inspires us to work harder with our creativity—both as individuals and companies. Being creative is now critical in our careers, but most people regard creativity as somewhat mystical, slippery, and a rare entity. In fact, all of us are capable of creativity—if that is what we want. Often, it is about having the right mindset and finding the right spark to set off your creativity. This book contains wonderful stories of people from different backgrounds—such as opera, architecture, science, art, sports, toys, film, and technology—and how they find and use their creativity. It includes practical tips and tricks to help you lead a more creative and imaginative life at work and home.
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Christian Stadil is the head of the global sportswear brand Hummel and one of Europe’s most charismatic business leaders. Lene Tanggaard is a professor of psychology at the University of Aalborg, Denmark.
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