商品簡介
Managing a Public Relations Campaign encourages practitioners to consider carefully how programmes should begin and continue in a structured way to benefit both their organisation and anyone the organisation interacts with. Practical and easy to read, the book takes the form of a step-by-step guide.
Packed with numerous case studies, the author demonstrates her ten-point plan for ensuring successful campaigns and programmes.
By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing a Public Relations Campaign is vital reading for students, practitioners and managers who want a step-by-step guide to the planning and management process.
作者簡介
Anne Gregory is Head of the School of Business Strategy and an Assistant Dean of the Faculty of Business at Leeds Metropolitan University.
