商品簡介
This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications of politically communicating by media event, and the way scholars and students can analyze media events.
作者簡介
Dan Schill is an assistant professor in Corporate Communication and Public Affairs at Southern Methodist University.
