商品簡介
Presents twelve stories of success or disasters among prominent companies, including the disastrous Ford Edsel, the rise of Xerox, and the scandal at General Electric.
作者簡介
John Brooks (1920–1993) was an award-winning writer best known for his contributions to theNew Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His booksOnce in Golconda, The Go-Go Years, and Business Adventures have endured as classics.
