Cultural Dna: The Psychology Of Globalization

As the world truly globalizes, leaders are increasingly required to engage other cultures in a deeper way than before. The DNA of Nations is aimed at helping such leaders develop deeper empathy and respect for seven of the world’s significant cultures:

• USA
• Latin America
• Europe
• China
• India
• The Middle East
• Sub-Saharan Africa

While globalization will in some respects drive convergence between cultures, it will also paradoxically reveal more sharply the fundamental differences that actually exist between different regions. Businesses and leaders who understand these differences will be much better at managing globalization, by anticipating issues they will face as they pursue their goals in other cultures.

Gurnek draws extensively on YSC’s work on the psychological themes that are seen to be at play in different cultures around the world, the stories YSC has accumulated from their experience engaging different cultures, quantitative analysis from their extensive database of leaders, and ground-breaking behavioral genetics research to show exactly how companies and leaders within companies can not only survive but excel in an increasingly smaller world.

GURNEK BAINS is the co-founder and Chairman of Young Samuel Chambers (YSC), a pre-mier global business psychology consultancy, with 19 offices around the globe, including four in the US, two in Latin America, eight in Asia Pac and the Middle East, two in Africa, and three in Europe. At YSC, Bains works at the most senior levels in international business, coaching CEOs and helping companies create the organizational culture to drive their long-term success. He has a doctorate in psychology from Oxford University. He is also author of Meaning, Inc.: The Blueprint for Business Success in the 21st Century.