Intellectual Property Rights Management ― Rookies, Dealers and Strategists
商品資訊
ISBN13:9781137469526
出版社:Palgrave Macmillan
作者:Lars Alkaersig; Karin Beukal; Toke Reichstein
出版日:2015/02/04
裝訂/頁數:精裝/208頁
規格:21.6cm*13.8cm (高/寬)
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:NT$ 7699 元優惠價
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90 折 6929 元
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作者簡介
商品簡介
"Intellectual Property Rights Management explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. In particular, this book provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them. By doing so, the authors offer further insights as to the use of IP and IP management practices across firms. By looking at empirical data covering the population of firms, the findings not only pertain to large organization but also reflect the practices and operations that reside in SMEs. This volume also utilizes labor market and firm data to determine whether there is a definitive relationship between IP and economic performance on the firm level. "--
作者簡介
Lars Alkarsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.
Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.
Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.
Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.
Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.
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