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Entrepreneurial Icebreakers ― Conquering International Markets from Transition Economies
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Entrepreneurial Icebreakers ― Conquering International Markets from Transition Economies

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:NT$ 6000 元
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905400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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"How can entrepreneurial ventures started in difficult transition economy contexts conquer international markets and eventually compete at world-class level? With this book, readers can follow the footsteps of 15 internationally successful companies fromten different Central and Eastern European countries and Russia which started in weak and instable geopolitical conditions, and were able to scale internationally and compete at their industries' forefronts. These 'Entrepreneurial Icebreakers' are the change agents of transition economies and have created international pathways for themselves and others. This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies - ready touse in entrepreneurship and strategy courses - that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies"--

作者簡介

Ma Julia Prats is Doctor of Business Administration by Harvard University, MBA by IESE Business School, and holds a Degree in Industrial Engineering from UPC. She is an associate professor in the department of Entrepreneurship at IESE Business School. Professor Prats was nominated Kauffman Emerging Scholar for her dissertation work.

Marc Sosna holds a Master of Business Administration, is a Research Fellow at the Entrepreneurship Department at IESE Business School, and a PhD Candidate at the Department of Strategic Leadership and Global Management at Technical University Berlin. He is involved in research, consulting, learning innovation activities and numerous international executive education and in-company programs across four continents.

Sylwia Sysko-Romanczuk is Doctor and Post-Doctor of Economics and Management Science by ORGMASZ Institute of Industrial Organization and Management. She is an associate professor of Management and Entrepreneurship at Warsaw University of Technology Business School. She was part of several international projects and courses in Manchester Metropolitan University, Harvard University, and IESE Business School.

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優惠價:90 5400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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