Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual customer online behavior, but at massive scale, around the clock. To take advantage of these trends and use data and analytics to create relevant engagements with the consumers, brands will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them. We call this new breed of marketer “The Platform Marketer.” This marketer has a deep understanding of CRM principles, yet knows how to thrive in the new digital audience platform environment. Necessary skills include:
CRAIG DEMPSTER is Executive Vice President and Digital Agency Group Leader for Merkle. He has been a member of the company's executive team for nearly a decade and currently leads the team responsible for delivering integrated performance media agency services across search, display, social, mobile, email, web development, user experience, and creative services. For the past four years, Craig has also led Merkle's corporate development, steering the strategic acquisitions that have solidified the company's position as a revered performance marketing agency. Previously, Craig served as Merkle's chief marketing officer and also as vice president of the content solutions group. Prior to joining Merkle, Craig held a number of executive positions at Experian Marketing Services. Craig holds a political science degree from Hofstra University and lives in Ridgefield, CT.
JOHN LEE is Executive Vice President and Chief Strategy Officer for Merkle, responsible for the agency's growth strategy and the development of products and solutions across industries. John is also a strategic advisor to many Fortune 500 clients. Since joining Merkle in 2008, John has served in a number of leadership roles, including management of the company's Healthcare, Life Sciences, Wealth Management, Travel, Media, and Entertainment industry practices. In addition to his duties as CSO, John currently oversees Merkle's Insurance practice. Prior to Merkle, John played executive roles in Liberty Mutual's Personal Markets division and was a member of CapGemini's CRM Strategy practice. John began his agency career with Young and Rubicam, Rapp Collins, and iXL/Razorfish. He is a graduate of Franklin and Marshall College and lives in Wellesley, MA.
Both John and Craig are frequent conference speakers and contributors to industry publications includingAdvertising Age, AdExchanger, DM News, Target Marketing, and AdWeek.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
