商品簡介
Surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. Reevaluates leading traditions, and also looks at unjustly ignored theorists. Examines popular modern research strategies such as polling and the "spiral of silence" model and looks at the role of mass media in formation and expression of public opinion. Splichal teaches mass communications and public opinion at the University of Ljubljana and is director of the European Institute for Communication and Culture. Annotation c. Book News, Inc., Portland, OR (booknews.com)
作者簡介
Slavko Splichal is professor of mass communications and public opinion at the University of Ljubjana and director of the European Institute for Communication and Culture.
