Essentials of Management Information Systems (GE)

內容簡介：

1.Applying Chapter Concepts to the Real World:Management Decision Problems.
Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.
2.Working Together: Collaboration and Teamwork Projects.
Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools. Understanding the Connections Between Information Systems and Business: Business Driven Real-World Examples. This text helps students see the direct connection between information systems and business performance by offering a variety of real-world examples from business and public organizations.
3. Getting Hands-On Experience: MIS-Related Business Activities.
There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about.
4.Integrating Material with AACSB Learning Objectives.
In this text, the authors support AACSB efforts to encourage assessment-based education. The front-end papers of this edition identify students’ learning objectives and anticipated outcomes for Hands-On MIS projects.

◎作者：Kenneth C. Laudon
　現職：New York University

◎作者：Jane P. Laudon
　現職：Azimuth Information Systems

章節目錄：

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-Commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Knowledge

PART IV: BUILDING AND MANAGING SYSTEMS
Ch12 Building Information Systems and Managing Projects