The India Connection
商品資訊
系列名：Action and Insights - Middle East North Africa
ISBN13：9781784417888
出版社：Emerald Group Pub Ltd
作者：Melodena Balakrishnan (EDT)
出版日：2015/03/20
裝訂／頁數：精裝／250頁
定價
：NT$ 3959 元絕版無法訂購
商品簡介
作者簡介
商品簡介
Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation.
The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas.
Cases in this fourth volume include regional leaders at various stages of growth who are beginning to dominate global markets, and international companies that are making inroads into local markets.
The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas.
Cases in this fourth volume include regional leaders at various stages of growth who are beginning to dominate global markets, and international companies that are making inroads into local markets.
作者簡介
Edited by Melodena Stephens Balakrishnan, University of Wollongong in Dubai, UAE and Karlshochschule International University, GermanyImmanuel Azaad Moonesar, Mohammed Bin Rashid School of Government
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