Mistakes Authors Make ― Essential Steps for Achieving Success As an Author

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success.

How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.

In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn:

How to master media and other key marketing channels authors should use

Keys to capturing the browsing buyer in bookstores and online

The new publishing landscape and how it impacts you

How to increase the readability of your book so readers keep coming back

How your book is the key piece of your own information marketing empire

And much, much more

Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers “Guerrilla Publicity”, “Where’s Your Wow”, “Guerrilla Marketing for Writers”, “The Expert Success Solution”, and “250 Rules of Business.

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Bret Ridgway and Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including “50 Biggest Mistakes Information Marketers Make” and “Biggest Website Mistakes Online Business Owners Make.” Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.