Inbound Marketing For Dummies

Any company can benefit from creating an inbound marketing strategy—small and large, both B2B and B2C. For a company to survive in today’s business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing.

Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running.

Inbound Marketing For Dummies will help you survive in today’s complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.

Scott Anderson Miller is an entrepreneur who has piloted 13 start-ups including his current firm Marketing Matters Inbound and another named to Inc. 500 Fastest Growing Companies (2014). As an inbound marketing consultant, he frequently speaks at marketing conferences and has been a TV reviewer of Super Bowl commercials.