Uncertainty in Entrepreneurial Decision Making ― The Competitive Advantages of Strategic Creativity

Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation.

This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

Panagiotis Petrakis is Professor of Economics in the Department of Economics of the National and Kapodistrian University of Athens, Greece. He serves as the Director of the International Economics and Development Sector in the same department. He is the author of more than 26 monographs on topics related to European and Greek growth, crisis, labor markets, and economic policy.

Dimitra Konstantakopoulou is Researcher at the National and Kapodistrian University of Athens, Greece. She obtained a PhD in Business Administration from the Athens University of Economics and Business, Greece. Her main fields of interest focus on business strategy, conflict management, and organizational effectiveness, on which she has conducted several studies.