Social Entrepreneurship ─ Managing the Creation of Social Value

Social entrepreneurship differs from traditional forms of entrepreneurship in that the primary goal of the social venture is to address social problems and needs that are as yet unmet. The driving force of such ventures is social value creation.

This new textbook aims to provide a comprehensive, cutting edge resource for students, introducing them to the unique concerns and challenges that face social ventures. The book consists of sixteen chapters covering all aspects of venture creation and management from writing a business plan, financing, people management, marketing and even exiting the venture. The book also features:

• Relevant articles from sources such as the Wall Street Journal, New York Times and Fortune magazine exposing students to real world, contemporary reflections on social entrepreneurship
• Cases and discussion questions encouraging students to think critically about the issues faced by social ventures
• Experiential exercises and assignments giving students hands on experience in creating and managing their own social venture

With a companion website that includes slides and an instructors’ manual to support the lecturer, as well as video material and useful links to further enhance the student’s learning,Social Entrepreneurship is the ideal introductory textbook.