商品簡介
Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations. Holloway writes mainly for master-level participants in airline management programs, and therefore includes a fair amount of theory that may be of less concern to practitioners. Annotation c. Book News, Inc., Portland, OR (booknews.com)
作者簡介
Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.
