商品簡介
Herrnson notes that the 2014 congressional elections revealed the use of Facebook, YouTube, Twitter, and other social media by substantial numbers of congressional campaigns, party committees, and interest groups, with the use of the Internet almost universal. He systematically analyzes empirical evidence from candidates, consultants, parties, and interest groups that have participated in congressional elections since the early nineties. Research is based primarily on interviews with and questionnaires from thousands of candidates, campaign aides, and other political insiders who participated in the elections. There are case studies of individual campaigns. He aims to present evidence that convinces readers that the campaigns the candidates wage at home for votes and in Washington for money and campaign assistance significantly affect the outcomes of congressional elections. His examination of these sources leads him to the conclusion that the activities of party committees, interest groups, political consultants, campaign volunteers, and journalists are important as well. Eleven chapters are: the strategic context; candidates and nominations; the anatomy of a campaign; the parties campaign; the interests campaign; the campaign for resources; campaign strategy; campaign communications; candidates, campaigns, and electoral success; elections and governance; campaign reform. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
